GE Digital's All In On Its Channel
CRN spoke with Kevin Ichhpurani, executive vice president of global ecosystem and channels at GE Digital, and corporate officer of GE, to talk about his goals for the company's channel base of resellers, systems integrators and ISVs.
"We're really [focused on] opening up the install base to our partners as opposed to just directing them outside of our install base in the past. That was a big pivot in terms of our messaging – not just from me – but from [GE CEO] John Flannery and [GE Digital CEO] Bill Ruh, and I think it was very well-received," said Ichhpurani.
Following are excerpts from CRN's discussion with Ichhpurani.