And The Beats Go On
Apple has finally confirmed its acquisition of Beats Electronics and Beats Music for $3 billion, $200 million less than what was originally reported. The Cupertino, Calif., corporation made public a press release Wednesday night confirming the purchase, and Apple CEO Tim Cook tweeted of the deal shortly after.
The confirmation came after almost three weeks of reports and speculation that Apple was close to acquiring the popular headphone maker.
But why would Apple do this deal? Is it really "all about the music," as Cook tweeted? And more importantly, is it worth $3 billion?
Here are five things Beats Electronics brings to Apple.