Impact On Unreleased Apple Wearables
There have been whispers that Apple is ready to release a line of wearables. Besides the ready-made retail channel that Beats Electronics offers for Apple, its team of marketers and developers is what sets Beats apart from the competition.
Beats has convinced consumers to think large, bulky headphones are cool. It's integrated fashion with wearable technology. Before Beats, people wore earbuds or wraparound headphones. Now, instead of a more discreet look, it is considered cool to wear the bigger, bulkier Beats headphones. Could Apple be striving for the same marketing expertise for its wearables?
Shouldn’t it want to?