Five Things Beats Electronics Brings To Apple

Email this CRN article

Dr. Dre And Jimmy Iovine Dynamic

The co-founders of Beats Electronics have a long, successful history in the music industry: Jimmy Iovine is a successful music producer and co-founder of Interscope Records. Dr. Dre (pictured) is a hip-hop mogul, credited for discovering some of the most popular artists in music.

They bring with them a cultural understanding of what younger generations want. They individually have more expertise in that field than the members of the Apple board of executives, and clearly more connections in the music industry. Both will have a voice at Apple.

Email this CRN article

Get a roundup of CRN's mobility coverage right to your inbox with the Mobility Insights newsletter.