Symantec: Linking Partners To Add Value
To give partners a lift in the challenged economy, Symantec recently launched its Partner Referral Program, designed to help partners grow even if they don't have the budgets to hire new talent. The program provides partners the opportunity to identify partners with complementary areas of expertise and partner with them to increase value to their offerings and drive more revenues. Specifically, the new referral program promotes partner-to-partner collaboration, rewarding partners when they refer a sales lead to an authorized participating Symantec partner who has the technical expertise or is otherwise well positioned to close the lead.
"By setting up a referral system that aligns sales leads with an authorized partner, everyone benefits when a lead closes," said Tricia Atchison (left), Symantec director of channel marketing. "Partners are rewarded and customers get expert guidance to ensure that the Symantec solution will meet their needs, and we all get another satisfied customer."
In addition, Symantec's Aspire Rebate Program gives SMB revenue for silver and registered partners an extra boost in the challenged economy by offering rebates for growing their sales of Symantec products. Partners that also get an SMB specialization can earn extra rebates within the Aspire program.