Geo-location is in every smartphone, giving application developers the ability to track users where ever they go. As a result, privacy concerns will keep geo-location in the spotlight in 2012. While consumers enjoy the services mobile apps provide by leveraging the technology, a few bad apples conducting surreptitious tracking or sharing of data could spark a backlash. Two federal bills were introduced in Congress in 2011 to protect geo-locational data. While neither is expected to pass in 2012, the bills will keep the issue in the media. Look for privacy advocates to step up efforts to get businesses to adopt an opt-in or consumer consent model before gathering geo-location information.