Marketers Gone Wild: 12 Memorable Examples Of RSA 2012 Signage


Battle For Eyeballs In The Security Space

The competition for eyeballs on the show floor at RSA is always intense, but this year it seemed more frenzied than ever.

Some vendors pitched their security products as tools companies can use to battle hackers looking to steal their data. Other vendors focused on the embarrassment and humiliation that can result after a company gets compromised. Still others sought to get people's attention by making them laugh.

CRN roamed the RSA 2012 exhibit hall, which was packed to the gills with security vendors large and small, and delivers a representative sampling of the marketing messages flying thick at the event.



Next Page