4. Cloud Computing
Effective security for the cloud is a huge topic in today’s IT discourse, which means it's not surprising that eleven percent of surveyed IT professionals said cloud computing represents the most likely threat facing their network security over the next 12 months.
Nearly every vendor has a strategy for how cloud security can be maximized, and (surprise!) that vendor’s products happen to be the focal point of truth and justice. This means that the channel is looking at a huge opportunity in helping customers to navigate these offerings and the related purchasing decisions. But that level of assistance implies that the partners have a very strong knowledge of the various risks and responses. Some channel companies are doing a better job of that than others, according to many industry insiders. And since one of the key concerns about the cloud is that channel partners can become interchangeable parts, developing this expertise can be a key differentiator.