6 Signs SMBs Are Still Getting The Hang Of Data Breach Threats


Feeling The Pain

When asked about the impact of data breaches, more than half of the respondents cited the loss of time and productivity most frequently. The second most frequent response involved damage to the company's brand. According to the findings among companies that experienced a data breach, the survey found the following:

* 42 percent of U.S. respondents stated they lost customers and business partners

* 41 percent of U.S. respondents experienced an increase in the cost of new customer acquisition

* 35 percent of U.S. respondents suffered a loss of reputation