5 Companies That Dropped The Ball This Week


Microsoft Takes Heat Over Windows RT Branding Decision

Microsoft's decision to use Windows branding for its ARM-powered Surface tablet has created confusion in the marketplace, a Dell executive acknowledged earlier this month, as reported by the Australian Financial Review. Jeffrey Clarke, the Dell vice president who oversees the company's PC unit, says he tried to warn Microsoft CEO Steve Ballmer that using the "Windows RT" label with the Surface tablet could lead consumers to believe that it can run all Windows apps, which it cannot. Ballmer, keeping with longstanding Microsoft tradition, responded that the importance of the Windows brand necessitated its use with the Surface tablet, as reported by the Australian Financial Review.

 



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