RSA is one of the premier events on the security industry calendar, and it's also a proving ground of sorts for marketers. Each year, vendors come up with expo hall signage that drills home the message of why security is important in ambitious and creative ways.
Last year it was all about cloud security, and everywhere you looked were puffy little representations of clouds. This year, big data has taken over as the most prevalent RSA meme, though if you quizzed vendors as to what exactly "big data" means, you'd probably get 87 different answers.
CRN roamed the RSA 2013 expo hall in search of eye-catching signage, and here we present 20 examples that effectively caught our attention, albeit for reasons the vendors may not have intended.