Under Regulatory Scrutiny: Top 6 Employee-Requested Social Platforms

No. 1 LinkedIn

Business networking platform LinkedIn was the most popular social network among employees, according to the Smarsh study, with 63 percent of firms permitting its use, a 10 percent increase from 2012. When LinkedIn rolled out a skills feature, compliance officers needed to determine if endorsements qualified as a referral or testimonial under the SEC Investment Advisers Act, and then educate employees not to use that function, according to Stephen Marsh, CEO of Smarsh.

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