Under Regulatory Scrutiny: Top 6 Employee-Requested Social Platforms


No. 3 Twitter

Twitter was the third most employee-requested social media site. The platform is frequently used by marketing teams to reach out to potential customers and provide support information. Even fewer firms (38 percent) have archival and supervision systems in place supporting policies, the survey found. Texting and instant messaging accounted for the majority of regulatory enforcement activity, according to Smarsh. Even with a 140-character limit, Twitter use is frequently scrutinized with other social media.