Situational awareness, networking, advanced malware detection, and analysis and endpoint security are the top areas fueling sales in the security industry, said Redman. Businesses are seeking better network visibility, he said. McAfee saw its NitroSecurity SIEM system grow from $20 million to more than $100 million this year, Redman said. McAfee is on track with the integration of its Stonesoft next-generation firewall acquisition. Meanwhile, endpoint security is "everybody's cash cow if it is done right," Redman said. Small and midsize businesses are seeking products that are simple, affordable and have a solid reputation. Kaspersky Lab saw growth because it is easy to use and cost-effective, he said.