Salesforce.com, which welcomed 100,000-plus attendees to its Dreamforce conference in San Francisco this week, moved to help customers and ISVs more easily develop mobile applications that can access data in Salesforce systems.
At Dreamforce, Salesforce launched its Salesforce1 platform, pitching it as a tool for the company's base of 1.4 million developers (up 75 percent in the last year) to build mobile applications. CEO Marc Benioff (pictured), in his keynote, touted the broad range of APIs in Salesforce1 that are available for development partners.
"Building mobile apps is hard. You need more APIs available in your environment than ever before," Benioff said. "The software we build in 1999 runs great on PCs and laptops, but we need to be the Amazon of mobile devices."