Fortinet CEO: 10 Ways To Catch Check Point, Stall Palo Alto Networks In 2014


8. Bolster Sales Of Broader Product Line

Fortinet is encouraging partners to sell its broader portfolio into clients, rather than its line of unified threat management and next-generation firewall appliances. The company's product set includes a VPN, wireless access points, Ethernet switches, secure VoIP devices and authentication.

Fortinet UTM appliances support retail analytics designed to monitor a customer's location at a store and determine the customer's identity, email address and browsing data, beginning with collecting the user's unique smartphone identifier. In a partnership agreement with Kiana Analytics announced this week, Fortinet said its wireless access points and its FortiGuard appliance will support the collection of Wi-Fi fingerprints from customer smartphones to detect customer presence and track customer location and movements at a retailer. The announcement is in conjunction with the National Retail Federation's annual conference.