Symantec Investing Heavily In Channel
Symantec is launching its global channel program next week in a bid to turn around its sinking license revenue, and once again fuel growth in its security software and backup and recovery business. The program will consist of many of the elements of its retooled U.S. go-to-market strategy. In recent months, the firm has invested heavily in large systems integrators, including Accuvant and FishNet Security, to bolster sales and get into more enterprise deployments. At the same time, CRN has learned that the company also is working closely with distributors, funneling marketing dollars and personnel to shore up its Norton security suite among small and midsize businesses. Industry analysts and longtime partners tell CRN that Symantec is facing some serious challenges ahead.
Here are the 10 top challenges that Symantec CEO Steve Bennett may have to address.