6. Norton Antivirus Decline
Industry analysts tell CRN that although Symantec’s Norton suite is a powerful brand, it may be getting undercut by other firms, including AVG, Avast, Trend Micro, Kaspersky Lab and others who are leveraging the channel to sell more robust business suites with remote management functionality. In addition, other firms, including Trend Micro and Kaspersky Lab, are making gains. Symantec's third-quarter 2014 results showed evidence of the company's decline in the market. The company reported a 4 percent decline in revenue from its protection business, which consists of its Norton line, its data loss prevention suite and other endpoint products. "There are many strong competitors in endpoint security at this point," said Todd O’Bert, president and CEO of Minneapolis-based Productive Corp., a security, storage and infrastructure reseller that has seen growth in its partnership with Kaspersky Lab. "It’s very hard to differentiate the product."