10 Innovative Security Startups To Watch In 2014


White Ops

www.whiteops.com

White Ops uses JavaScript to detect attempted click fraud on Web advertisements. The technology uses behavioral analysis to take fingerprints of known advertisement click fraud techniques and then uses the fingerprints to detect whether an ad impression is human or not.  White Ops executives say the new technology is a step forward from current anticlick fraud technologies that rely on predictive analysis or whitelists and blacklists to provide protection.

One of the New York company's co-founders is network security expert Dan Kaminsky (pictured), an industry luminary who discovered a serious domain name system vulnerability in 2008.



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