Talking The Talk
Having a more successful sales conversation around security and disaster recovery is easier than you might think, Jeremy MacBean, director of business development at IT Weapons, said Monday in his breakout session at XChange 2014 in Los Angeles. The event is hosted by CRN publisher The Channel Company. The trick is -- don't talk about sales, he said. Instead, MacBean said to work on building out your organization's role as the trusted adviser around security, disaster recovery and more. Take a look at five tips he said helped his business grow its conversations around security and disaster recovery, and consequently its sales.