5 Ways To Improve Your Security And Disaster Recovery Sales Conversations

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Hold A Round Table

One way to change the conversation around security and disaster recovery is to hold a round-table discussion with CEOs, CIOs and CFOs to just talk to them and present a few examples of why the technology is important. The main thing is to make sure the presentation doesn't have a purchase order end goal; it's about furthering the relationship as a trusted adviser and helping them understand the technology rather than seeing it as another bill to pay, MacBean said to CRN.

"In the end, for me it's about making people trust us," MacBean said in an interview with CRN. 

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