5 Ways To Improve Your Security And Disaster Recovery Sales Conversations

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Be Honest

If you're being honest about the technology, and not being a salesperson, clients are a lot more likely to listen, MacBean said. If you push sales too hard, you might actually have the opposite effect than you want, he said, because you could end up damaging the relationship rather than growing it for the future.

"I think if I had a recommendation to give to people to achieve [better sales] is have confidence in what you do and be honest and have a conversation that's not sales-focused," MacBean told CRN. "If you're open to that and have something to contribute to that conversation, they'll come." 

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