2. Chief Financial Officer
It's rare for a solution provider to engage the CFO at a company, but they may have to provide the right information to another executive at the firm who will make the case for budgeting. Finding ways to justify the funding for a security program or initiative often comes down to benchmarking data of a set of peer companies, according to Wong. CFOs do not want to spend more on security than their peers or competitors, Wong said. CFOs also want to understand what they get for their investment. They may also want to know what actions organizations are taking address risks.