HP Bulks Up Channel Program With Marketing Initiatives, Cloud Specializations
Hewlett-Packard also held its channel partner program in Las Vegas this week where it unveiled a number of initiatives and incentives that add to its recently revamped PartnerOne channel program. The conference also provided the backdrop to CEO Meg Whitman's (pictured) declaration that now is the time for solution providers to pick HP as their primary IT vendor.
To back Whitman's call, HP is setting up a new demand-generation system that will streamline the hand-off of sales leads to partners and building an online "co-marketing zone" with marketing materials for solution providers. The vendor is also adding cloud computing specializations to PartnerOne with new training, incentives and rebates.