Symantec: 10 Ways We're Fueling A Turnaround


7. Antivirus Isn't Dead, Brown Says

A new Norton business unit will boost sales of the software by establishing e-commerce, direct-to-consumer sales of the security software. The Norton line includes antivirus, antispyware and mobile device security software. It also includes the cloud-based Norton Zone file storage and sharing software.

The aim of the new unit is to improve the margin and cash generation of the business, Brown told investors. It will be headed up by Fran Rosch, who had served as senior vice president of mobility and oversaw the integration of the $1 billion VeriSign authentication business into the company. Brown said he also expects some of the poorly performing parts of the Norton product line to be cut.



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