10 Ways Sophos Intends To Disrupt UTM, Endpoint Security Markets


10. Barracuda Winning Backup, Fortinet Fighting Enterprise Battle, Says Hagerman

Sophos has no real fight to pick against Barracuda Networks or Fortinet, two firms focusing on different strategies, Hagerman said. "Barracuda is a sales and marketing engine to SMBs and they are promoting at Symantec's detriment a cloud-based backup solution that really works and is going right after Symantec Backup Exec," Hagerman said. "That is being effective for them. There aren't any real integration points between the security offerings of Barracuda and the backup, and that is just fine for them."

Fortinet has a fine channel strategy, but the company is fighting more battles with Cisco and Palo Alto Networks in the large enterprise network security market, Hagerman said. Sophos is appealing to small and midmarket businesses with its message of simplicity, he said.



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