EMC acquired SMB/SOHO storage hardware manufacturer Iomega in April, put it together with the Mozy online storage technology it acquired in late 2007 and its Retrospect SMB backup software and unveiled itself as a complete channel-friendly small business storage vendor.
Funny thing was, EMC wasn't kidding. Unlike the stodgy old direct seller of enterprise storage it was just a couple of years ago, EMC has completed its transformation into one of the most channel-friendly vendors of storage, or of pretty much any technology.
Need proof? Solution providers voted EMC the most channel-friendly vendor in both the storage hardware and the storage software categories in the VARBusiness Annual Report Card survey in 2008. And they did so by a wider margin over its competitors than for any other vendor in any other category.