Storage: The Silver Lining In Dark Economic Clouds
No matter how poorly the economy is doing, businesses continue to collect, store and archive data. Instead of spending on purchasing and managing additional storage capacity, those businesses are more likely looking for ways to better utilize their existing storage infrastructures. That means they're investing in software and services that not only help cut the need for hardware, but which also show a quick return on investment. This trend is reflected in changes within two key parts of the storage community. First, storage vendors are almost all reporting weaker hardware sales even as their software and services revenue is increasing. Second, solution providers with strong storage software and services plays are hiring people and expanding their business to keep up with demand from customers looking to increase the efficiency and utilization of existing storage infrastructures.