EMC CEO Joe Tucci: 20 Tough Talking Points For 2011

On Advice For Partners Monetizing Cloud Computing

My advice would be: don't forget it is a journey. How different is 2011 going to look versus 2010? It will progress, but still most customers will buy the exact same way they bought last year. Maybe they will try one or two (cloud) applications. It is a journey to the cloud. You have got to understand and feel it and approach it in phases and meet customer's needs every step of the way. Customers are not going to say I will be there tomorrow. It is a multi-year journey.

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