EMC's Channel Journey: A 14-Year Odyssey


Nov. 5, 2007 -- Dell Unveils Planned Acquisition of EqualLogic

Dell surprised the IT world with plans to pay about $1.4 billion to acquire iSCSI storage pioneer EqualLogic, especially given Dell's direct sales heritage and EqualLogic's 100-percent channel focus. However, the news came just weeks after Dell unveiled its first real channel program, which meant EqualLogic formed the base of its indirect sales push.

The acquisition of EMC competitor EqualLogic was immediately seen as a potential attack against EMC, a view which eventually proved quite prescient.

Michael Dell, chairman and CEO of the company that bears his name, would in an interview with CRN the following month skirt around the issue of how the acquisition would impact Dell's relationship with EMC.



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