EMC wasn't the only ubiquitous vendor in Las Vegas during the show.
Erstwhile EMC partner Oracle rented the roofs of a huge fleet of Las Vegas taxis to spread the message that its database appliances run its database applications faster than EMC's storage arrays and appliances.
The sign on the top of this taxi claims that Oracle beats EMC in NAS performance. Another sign on the back of many taxis also brags about Oracle's virtualization technology compared to that of VMware, which is primarily owned by EMC.
The Oracle messaging was at odds with EMC's messaging at the event, where executives talked several times about the importance of the two companies' relationship.