The 10 Coolest Storage Startups Of 2012 (So Far)

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Pure Storage

Pure Storage, based in Mountain View, Calif., develops storage arrays based on Flash memory technology instead of hard drives, and in May introduced its first products, a line of Flash memory-based arrays it said are priced competitively with traditional hard drive-based arrays.

The company claims its Pure Storage FlashArray 2.0 offers ten times the performance of a disk array while being smaller and easier to install, and yet it is priced similar to a disk array, thanks to its use of low-cost, multilevel cell (MLC) Flash technology instead of the more robust and more expensive single-level cell (SLC) or enhanced MLC (eMLC) technologies. It uses software to ensure the reliability of the MLC Flash memory.

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