The 10 Coolest Storage Startups Of 2012 (So Far)


Pure Storage

Pure Storage, based in Mountain View, Calif., develops storage arrays based on Flash memory technology instead of hard drives, and in May introduced its first products, a line of Flash memory-based arrays it said are priced competitively with traditional hard drive-based arrays.

The company claims its Pure Storage FlashArray 2.0 offers ten times the performance of a disk array while being smaller and easier to install, and yet it is priced similar to a disk array, thanks to its use of low-cost, multilevel cell (MLC) Flash technology instead of the more robust and more expensive single-level cell (SLC) or enhanced MLC (eMLC) technologies. It uses software to ensure the reliability of the MLC Flash memory.



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