Traditional Storage Approaches A Plateau
Customers in 2013 will question the need for more storage capacity as new technologies aimed at sucking data out of local data centers take hold, including:
* The Cloud -- Perfect for storing either transitory data that can be processed and then tossed, or archived data that grows even though it will likely never be accessed.
* Data squeezing technologies -- Whether purchased with hardware or software, and regardless of whether a separate license is required, storage features, such as deduplication, auto replication, thin provisioning and auto-tiering, will put data where it belongs, kill the uninteresting bits and bytes, and add a layer of intelligence and protection.
While total storage capacity sold will likely rise in 2013 -- just think of all that surveillance or medical data being collected -- it will be mainly from aggressive cloud storage provider expansion, while typical business users may throttle back their capacity requirements.