Hard To Analyze Data Needs
Oracle, working with audit advisory firm KPMG, surveyed more than 370 executives at the last Oracle OpenWorld, and found that 60 percent said their organization has a defined data and analytics strategy.
However, only 39 percent of respondents agreed or strongly agreed that senior management had access to increasing volumes of unstructured marketplace data needed to predict customer needs.
This made it difficult for senior management to analyze current data and to act on the results, according to 45 percent of respondents. Furthermore, over one-fourth of respondents cited managing the volume of data streaming from other sources as their major challenge.