Joe Tucci: Why The Channel Is 'Absolutely Critical'


EMC is on a serious push to embrace the channel and eliminate the last vestiges of an intensely direct sales culture. That push is evident not only at the field level, but all the way to the top. CRN editors talked to Joe Tucci, EMC chairman and CEO, about the importance of the channel shortly after the company’s first fiscal quarter 2012 conference call. Following are excerpts.

Photos courtesy of Jason Grow Photography