"Partners are recognizing that they have to do something different because the industry is moving in another direction. And if they don't move and transform their business models they will be driven out of business. I have seen people here and talked to people here and they recognize it time and time again. But they also understand it is not going to happen overnight so they have to go do their own business model transformation to take advantage of disruption in the market. So they need to protect their legacy business while building a new business model so they can do this over time. That is what I see them coming to grips with more than ever, which gives us a unique opportunity to do it with them."