10 Questions Dell World Must Answer For Partners

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What's the impact of Dell's executive shakeup, and what bearing will it have on Dell's commitment to the channel?

Privately Dell partners tell CRN they want to hear from Dell's newly appointed Cheryl Cook (pictured) about how she is going to run Dell's 140,000 channel partners differently than its predecessor Greg Davis. November's executive shakeup also raises questions about Bill Rodrigues, who was named president of Dell North America. Partners are cautiously optimistic that his new oversight of both Dell's Partner Direct and its Dell Direct business unit will elevate channel conflicts.

Channel conflicts have been a reoccurring thorn in the side of Dell partners who gripe that Dell's compensation plan does not push Dell Direct sales to work with the channel.


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