21 Game-Changing Tips For Success In 2014

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7. Defy Convention

One of the guiding principles of the VMware culture is to always defy convention, said Poonen. "We are always going to defy convention," said Poonen. "If things can't be done in a certain way, we are going to find a way that we can get it done in a disruptive way so that it lowers costs and brings a better and faster benefit to our customer."

Poonen pointed to the seminal work done by his Harvard Business School professor Clay Christensen called "Disruptive Innovation." "Over time, there is always a faster and nimbler way to do things, and if you are not on the wave of driving that innovation, you get disrupted," said Poonen.

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