"Businesses of all sizes are recognizing that professional-looking color documents leave a positive, lasting impression with customers leading to new business opportunities," said Rick Dastin, president, Global Products Delivery Group. "Color in the office is no longer a luxury, it's affordable and necessary to stand out in these challenging economic times."

The new products could also help change Xerox's reputation as an expensive vendor, said Mark Szalkiewicz, senior account manager, Horizon Computers, a San Diego-based Xerox reseller.

"These printers open up a whole lot of places that Xerox wouldn't have gotten into before, even an office with only three to five employees," he said. "The printers put a quality product in the hands of anyone."