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TECH TALK

Put A Lid On That Mac Trash Talk


CRN logo By Steven Burke, ChannelWeb
12:00 AM EDT Mon. Jul. 07, 2008
From the July 14, 2008 issue of CRN
The Macintosh community can do all the trash-talkin' they want about Microsoft and Vista. At the end of the day, there is no more profitable platform for solution providers because of the breadth and depth of applications software for Windows and Vista.

In this issue of CRN Solutions Inc. we take a look at the top 10. That's right, the 10 Microsoft-centric applications that are driving the biggest bang for the buck for solution providers. The list covers what amounts to the biggest greenfield opportunities for solution providers. Want to cash in on the hottest and most profitable segment of the market right now? Tap into virtualization mania with VMware's VMware Server and Citrix's Application Delivery Infrastructure. Want to brighten your balance sheet with recurring revenue? Then get into the managed services mix with Kaseya's Managed Services Edition and Zenith Infotech's MSP Platform. And there's still plenty of opportunity in staples like security, with EMC's RSA Security SecurID and CA's Internet Security Suite, or mobility with Research In Motion's BlackBerry.

After you've finished with the Top 10, check out our Trend Watch feature on building partner-to-partner strategies that span technical expertise and geographies. Customers are demanding a single throat to choke for all their IT needs. That means partners have to do a better job of managing the total IT environment with a panoply of subcontractors. There is probably no better way to boost your bottom line and increase customer satisfaction than to get better at making sure you are partnering with other solution providers.

Finally, check out our Under Development feature on the booming Web development market. And remember the next time someone brings up those Mac- Vista ads at a cocktail party make sure you tell them that trash talk ain't putting food on solution provider's tables or solving customer problems. Tell them your Microsoft business is doing just fine, thank you, and you wouldn't give up that business or put your clients at risk on an unproven IT solution because of some some ridiculous ad campaign.


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