FEATURED VIDEO
Sponsored By:
SLIDE SHOWS
As if they needed more stress, organizations are facing evolving and increasingly stringent compliance regulations from the Payment Card Industry, as well as Sarbanes-Oxley, HIPAA and others. Here are a few security compliance products that can make the audit process less excruciating.
Here are 10 of the distributor's hottest new offerings winning over solution providers.
New smartphones from Sony, Motorola and the first-ever Twitter-only mobile device -- the TwitterPeek -- headline a busy week for handset makers as the holiday shopping season heats up.
INSIDE CHANNELWEB
BLOGS
The Channel Wire
August 21, 2008
Will it be an advertising campaign about nothing?

Microsoft has hired comedian Jerry Seinfeld as part of a new $300 million campaign, according to The Wall Street Journal.

Seinfeld will received about $10 million for the work and appear in ads with Microsoft Chairman Bill Gates, according to the paper.

The campaign is part of Microsoft's strategy to liven up its image, which has taken some blows in recent years due in part to an advertising campaign from competitor Apple, which pokes fun at Microsoft by using a stodgy nerd to represent Microsoft's Windows operating system. His foibles are countered by a "Mac" guy, who always seems to come out on top.

The new ads are likely to debut on Sept. 4, according to the Journal, using some variation of the slogan "Windows, Not Walls."

Microsoft also considered a range of other famous personalities, including comedians Will Ferrell and Chris Rock, according to the Journal.

Posted by Scott Campbell at 10:56 AM
ADVERTISEMENT




CHANNEL SERVICES >>