Deloitte Consulting's third Titan Award was for CRM Solution. Deloitte implemented Oracle Siebel CRM and Oracle Business Intelligence software for a communications industry company that was trying to optimize its marketing spending. The project's first phase was completed ahead of schedule and immediately resulted in a 30 percent increase in marketing campaign response and conversion rate. Pictured (left to right): Oracle's Jeff Henley; Deloitte Consulting's Karen Mazer, Sucha Kukatla, Nidal Haddad and Carmine Cutone; Oracle's Matt Mills and Tyler Prince.
