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It's All About Services
In the Affinity Index, each vendor was judged on criteria weighted by VARs who sell and support the companies. VARs also weighed the 15 factors on what was most important to them. Content management software and portals is one of the few categories were VARs ranked Services Attach Rate as the most important criteria, accounting for 11 percent of the total score.
Customers and partners also found the cost and time to change or add vendors critical. Switching content management software can be an onerous task for VARs, so having software that integrates easily or can easily be swapped out was an important factor in the survey.
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