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Give 'Em What They Want
In the Affinity Index study, solution providers were asked to score vendors in 15 different factors, also weighing those factors in terms of importance. In the operating systems category, solution providers chose the end customer brand preference as the most important factor, giving it 11 percent of the total score. That was followed by vendors' ability to achieve project targets, with 9 percent of the total score.
Meanwhile, solution providers gave short shrift to the relative profitability with an OS vendor, giving it just 3 percent of the total score.
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