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What's Important
Of the 15 factors that VARs scored vendors for the Channel Affinity Index, the end customers' brand preference and the cost and time it takes to change or add a vendor were the most important, according to solution providers. They gave each factor 10 percent of the total score.
On the other end, vendor co-marketing support and technical training were chosen as least valuable with only 3 percent of the total score.
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