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Ed Moltzen
The Chart
January 02, 2009
When looking at the analytics of a recent item that appeared on Channelweb, a striking number jumped out: more than one-third of everybody who viewed that particular story viewed it from a mobile device.

Sure, it was only one story on a web site with lots of content, but it may be part of a bigger story in and of itself.

It shouldn't have been all that surprising, given the number of Web-ready mobile devices and the continued 3G buildout of the market - - including on the iPhone platform. But it is noteworthy and indicates that those in the B2B world who don't begin to factor it into their business planning face losing touch with a fast-growing part of the market.

Sharon Hayes, who blogs about Web 2.0 and marketing issues, offers up some food for thought that you - - and if you're a solution provider, your customers - - should really be considering:

Do you have an alternate version of your website(s) for mobile devices? If not, how does your existing site look? How much scrolling do people need to do?

How do your emails look when viewed on a mobile device? If you are using HTML, consider dropping multi-column tables.

Do you have videos on your website? Are you relying on videos to perform the entire selling job?

How is your marketing/sales/ordering process being impacted?

Becoming mobile- and multi-media-ready, as the state of Web communication changes, could determine whether a business wins or loses in the market.

Keep an eye on the increasing numbers of Blackberry devices and iPhones over the course of the next couple of quarters; with each million new devices that populate the mobile web, that's a million opportunities to make or miss a connection.

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