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Previously, Google had relied on analyzing keywords and not on understanding their meaning to process search queries. Executives at the company have alluded to semantic technology becoming characteristic of its search engine in the future -- as a part of its algorithm, not at a replacement for it.
A blog posted by Ori Allon, Technical Lead, Search Quality Team, and Ken Wilder, Snippets Team Engineer on Googles site gave an example of how the new technology would perform: "If you search for [principles of physics], our algorithms understand that "angular momentum," "special relativity," "big bang" and "quantum mechanic" are related terms that could help you find what you need."
In addition, Google announced it was improving the results it provides for longer queries. Typically, Google results start with a dark blue title and are followed by a few lines of text (a "snippet") to help the viewer discern the details of each page.
The new algorithm offers more context, highlighting the words within every query in bold. For those longer queries, the number of lines per snippet has been increased to provide more information.
Only time will tell if there will be a "I hate the new Google search" page on Facebook.
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