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Novell Launches Linux Appliance Effort For ISV Partners


By Rick Whiting, ChannelWeb

5:40 PM EDT Tue. Jul. 28, 2009
Novell has launched a program to help independent software vendors develop Linux-based appliances, including offering a configuration of the company's SUSE Linux Enterprise through Amazon's Elastic Compute Cloud (EC2) system.

Novell executives said the initiative would lower development expenses for ISVs and reduce the cost of supporting their customers.

The initiative also will make it easier for ISVs to sell Linux-based appliances through solution providers, said John Dragoon, Novell senior vice president and chief marketing officer. "Part of our value-add here is acting as a matchmaker between ISVs and solution providers," he said in an interview with Channelweb.com.

Pre-configured appliances are also easier to sell through distributors to solution providers, Dragoon said, and Novell has been working with distributor Tech Data to set up the program. Stacy Nethercoat, vice president of software product marketing at Tech Data, said Novell's appliance initiative should attract new resellers to SUSE Linux and help expand sales of the technology beyond the data center. Linux appliances also will be easier for VARs to support, she said.

Instead of charging ISVs upfront for the technology, Dragoon said Novell would charge a "small percentage" of the revenue generated by the appliances.

The program includes a suite of new technologies including SUSE Studio Online, a free Web-based tool for quickly assembling software appliances and customizing the operating system, and an updated release of SUSE Linux Enterprise JeOS (Just Enough Operating System), Novell's customizable version of SUSE Linux for appliances.

Novell also will support SUSE Linux Enterprise Server 11 deployed on Amazon EC2, a move that Dragoon will allow ISVs to deploy "virtual appliances" in the cloud. That service will be priced at $19 a month and 10 cents per minute.

Novell is also providing a technical preview of the SUSE Appliance Toolkit that will begin shipping later this year. The preview includes the SUSE Lifecycle Management Server, which appliance vendors will use to distribute updates to their customers, and the WebYaST Web-based remote configuration tool.

 
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