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Intuit To Acquire Personal Finance Management Web Site: Report


By Rick Whiting, ChannelWeb

9:59 AM EDT Mon. Sep. 14, 2009
Intuit is reportedly acquiring Mint.com, an online personal finance management Web site, for $170 million. The buyout would eliminate a potential competitor and would continue Intuit's expansion beyond packaged software into online services.

Sunday the TechCrunch Web site said a source close to the deal confirmed the acquisition and said it should be publicly announced in the next few days. Spokesmen for Intuit did not immediately respond to requests for comment.

Mint.com is a free financial services Web site that lets users create budgets, pay bills, manage credit card accounts and track stock trades, among other features.

Mint.com, which went live in October 2008, has positioned itself as an online, easy-to-use competitor to Intuit's widely used Quicken personal finance management application. The company has raised $32 million in three rounds of financing with the last round valuing the company at $140 million, according to TechCrunch.

Last December Intuit debuted the free Quicken Online personal financial service in an apparent competitive response to Mint.com.

Intuit has been steadily expanding its own presence in online services in recent years, particularly those targeting small businesses, such as its GoPayment online service businesses use to process credit card payments. In July the company acquired PayCycle, a supplier of online payroll services for small businesses, for $170 million.

 
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