| Criteria |
Derived Importance (%) |
Imp. Ratings (Avg. = 1) |
SonicWALL |
Cisco |
Juniper |
Trend Micro |
Watchguard |
Check Point |
Symantec |
McAfee |
Average |
| Product quality/reliability |
4.4% |
1.13 |
82 |
81 |
81 |
75 |
76 |
74 |
66 |
61 |
75 |
| Richness of features/functionality |
4.0% |
1.03 |
80 |
78 |
80 |
72 |
73 |
73 |
66 |
61 |
73 |
| Technical innovation |
3.9% |
1.01 |
81 |
78 |
75 |
71 |
71 |
71 |
66 |
59 |
72 |
| Compatibility & Ease of Integration |
4.1% |
1.06 |
80 |
78 |
76 |
72 |
74 |
71 |
64 |
61 |
72 |
| Product Innovation Average |
16.5% |
|
81 |
79 |
78 |
72 |
74 |
72 |
65 |
60 |
73 |
| Pre sales support |
3.7% |
0.95 |
74 |
73 |
62 |
67 |
64 |
66 |
62 |
59 |
66 |
| Post sales support |
4.0% |
1.03 |
76 |
75 |
65 |
67 |
64 |
61 |
60 |
58 |
66 |
| Quality of technical support |
4.3% |
1.09 |
69 |
78 |
72 |
70 |
63 |
65 |
66 |
60 |
68 |
| Marketing support |
3.3% |
0.85 |
72 |
70 |
59 |
64 |
60 |
54 |
55 |
59 |
62 |
| Support Average |
15.3% |
|
73 |
74 |
64 |
67 |
63 |
61 |
61 |
59 |
65 |
| Partner portal |
3.6% |
0.93 |
73 |
71 |
63 |
66 |
64 |
64 |
57 |
57 |
64 |
| Services engagement opportunity |
3.6% |
0.93 |
75 |
75 |
60 |
61 |
59 |
59 |
56 |
55 |
62 |
| Solution provider program |
3.6% |
0.93 |
76 |
75 |
63 |
65 |
61 |
61 |
59 |
57 |
65 |
| Communication |
3.8% |
0.98 |
73 |
74 |
59 |
65 |
64 |
59 |
60 |
56 |
64 |
| Channel conflict |
4.1% |
1.05 |
73 |
77 |
66 |
65 |
69 |
65 |
61 |
59 |
67 |
| Revenue/Profit potential |
3.8% |
0.98 |
77 |
77 |
67 |
66 |
63 |
62 |
63 |
58 |
67 |
| Ease of doing business |
4.1% |
1.04 |
80 |
74 |
66 |
73 |
67 |
64 |
61 |
60 |
68 |
| Partnership Average |
26.6% |
|
75 |
74 |
63 |
66 |
64 |
62 |
60 |
57 |
65 |
| Proactively recommend to a customer |
10.9% |
1.84 |
87 |
83 |
78 |
73 |
72 |
72 |
70 |
62 |
75 |
| Likelihood to recommend to a peer/friend |
11.2% |
1.89 |
93 |
86 |
81 |
77 |
79 |
75 |
71 |
64 |
78 |
| Likelihood to remain a partner |
9.7% |
1.61 |
96 |
91 |
86 |
84 |
84 |
82 |
76 |
78 |
85 |
| Deserve loyalty |
9.8% |
1.63 |
84 |
79 |
75 |
75 |
73 |
68 |
66 |
63 |
73 |
| Loyalty Average |
41.6% |
|
90 |
85 |
80 |
77 |
77 |
74 |
71 |
67 |
78 |
| Weighted Total including Loyalty |
|
|
82 |
79 |
73 |
72 |
71 |
69 |
66 |
62 |
72 |